‘War’ is never appreciated in Chinese Culture

The “US-China Trade War ” has become a big hit these days. It often appears in news taglines that something like the prediction of the “big guns’, the ‘weapons’ that China would use to hit the U.S. One thing need to be clear that China never wants any forms of war at all; there is …

Has China lost its own Culture?

Many say China is becoming a very modern country and it seems westernized in may ways. Some others are wondering if China lost its culture. Yes on the appearance, China nowadays seems more Westernized, however, it still remain it own culture inside. You may like to quickly review the definition of ‘culture’. ‘Culture’ is something …

Is Advertising Still in Demand Now?

Is advertising still in demand nowadays? It depends. For example, for the low-involvement products, say, toilet paper, you may just walk in a supermarket and go to buy it by feeling it and looking at the price. It is straightaway and you will buy the same one repeatedly in the future as long as it’s …

How much time do I need to learn digital marketing?

Here is my answer. I established the digital marketing department for RedBull China about ten years ago. Did I learn digital marketing before that? No. There was barely such thing at the time. I learnt it from observation of Internet and the process of doing it in practice. However, I came up with a marketing …

“7 Deadly Sins” are Top advertising appeals

Have you ever noticed, the Seven sins are the most used advertising appeals to encourage people to consume more and more? You may not recognize them as they are repackaged - this is what the marketing is good at. "Lust" is renamed as "sexual appeal", which, you cannot be against it as woman are burn with the right of …

硕士与博士区别–关于proposal

When I read doctoral candidates' proposal, quite often I feel like I am reading a MBA business report rather than a research plan.  This is mainly due to the different focus between a master degree  and a doctoral degree. By reading the degree title, you can see master refers to a prefessional, an expert who …

Homo Sapiens and Motivation

A opening at Scarfies Toastmasters, 15 August, 2017. Good evening everyone and welcome again. I have just finished reading a book  “Sapiens”, a brief history of humankind written by Israeli author Yuval Harari. I found this book very interesting and I would like to share a point make in the book. The point is,”what made the …

The Charm of Non-spoken Communication in China

When we talk about communication, we are usually referring to communication via speaking. But essentially, what we endeavour to communicate is meaning. One conveys meaning, it may be a request, a question, an item of information, or whatever one wants to express, and the receiver perceives the meaning to complete the communication. Communication does not …

From Seafood Restaurant to Hawking: the Mystery of Supply and Demand

Mystery of supply and demand A speech at Touastmaster Club A popular seafood restaurant in Palo Alto, California, does not take reservations and every day it has long queues for tables during prime hours. Almost directly across the street is another seafood restaurant, similar service and food, however which is often with half seats empty. …

Something you would like to know about Chinese culture

A speech at Toastmaster Club You may have had some Chinese friends, you may have observed Chinese in the streets the movies or elsewhere, however, you may not know why Chinese behave in the way that they do. For example, when you compliment a Chinese girl “you look beautiful”, she may not respond “thank you”, …